The NFP True Pricing Seed Fund 2024: call for proposals closed

As the world becomes more aware of the need for sustainable change and a fairer economy, it has become clear that transformation of the global food system is a key priority to make this happen. This as the global food system currently encompasses around 11 trillion dollars of hidden costs such as water pollution, insufficient living wage, child labour, etc. True pricing is a growing theme on the national and international level among companies, governments, consumers and scientists, as a solution towards a sustainable food system. To stimulate projects on true pricing within food value chains that have significant impact in Low and Middle Income Countries (LMICs) Netherlands Food Partnership (NFP) launched the True Pricing Seed Fund for the first time in 2024.

Organizations in the public sector, private sector, civil society and knowledge institutes were invited to submit proposals for the start up of new initiatives or boosting components of existing initiatives that focus on true pricing within food value chains that have significant impact on social and/or environmental costs in LMICs. The fund was open for applications from March to June 2024. 

Type of projects and funding

Projects funded through NFPs true pricing seed fund are limited in budget and time span. The project budget is between €10.000 and €50.000 (including all relevant taxes) per eligible project. Projects need to be concluded before 31 December 2024.

Activities can include such things as true pricing assessments, studies and advice on specific food value chains and their externalities; workshops, training and coaching; or policy influencing and consumer awareness campaigns.

Approved true pricing initiatives

NFP received 9 applications of which 3 were approved by the selection committee. Approved project proposals and final project results will be published on NFP Connects. In case of sensitivities, in agreement with the NFP, specific information may be kept confidential.

• ILRI Ethiopia, using true price transparency for policy advice feeding into Ethiopia's UNFSS National Pathway coordination group,
• FairFood, for the development of a true pricing transparency tool and
• RDNA, Egypt's premium health food store, consumer awareness of the true price of organic meat.